AI has transformed how CRM data is processed—but has not yet guaranteed data quality. Issues like pipeline forecasting errors, misrouted outreach, and compliance exposure persist not because AI is ineffective, but because automated CRM data cleansing and enrichment solutions are often overstated or poorly governed.
Read More How Effective are Automated CRM Data Cleansing and Enrichment Solutions?
The business intelligence (BI) market is growing unprecedentedly and is expected to cross USD 34 billion by 2028. According to a Statista report, investment in data and analytics is a top priority for over 87% of Chief Data Officers, Chief Data & Analytics Officers, and Heads of Data, Analytics, or AI. This is all very natural, as business intelligence is now a matter of strategic necessity and competitive differentiation.
Read More Google Looker: A Unified Approach to Business Intelligence