Expert Insights for Business Success

Not every customer impacts your bottom line the same way—and most advertisers know it.  In most cases, a small portion of your audience—roughly 20–30%—can drive up to 70–80% of total sales. Identifying and reaching these high-value segments, however, is easier said than done. Standard Amazon Advertising tools offer useful but limited targeting options, such as:

Marketing in 2025 isn’t a linear funnel—it’s a dynamic, intricate omnichannel journey, where every touchpoint matters. Traditional attribution models—focused on last-click, first-click, and linear frameworks were built for a simpler era, where customer journeys were straightforward, cookies tracked everything, and a purchase happened within days of that first ad impression.