Better taxonomy leads to faster shopping, lending your customers a complete view and speedy navigation to the product information they need.
An authoritative, limited and defined list of terms, names, labels, categories, etc. – 'taxonomy' relates to the science of classification, where each term stands for a distinct unambiguous concept – well-organized in a hierarchical structure or grouping.
Think of a randomly arranged haphazard ecommerce catalog or retail warehouse where you can't find anything in contrast to a well-ordered catalog that supports indexing, tagging, categorization, and management of content metadata, enabling accelerated retrieval/discoverability in both browsing and searching. In a well-ordered ecommerce environment, you move intuitively, even via diverse routes to what you are searching for. On the other hand, if the products aren’t categorized properly you run the risk of visitors not finding the relevant category or finding irrelevant products within a category and retailers tagging your products to wrong categories, all of which can lead to a bad customer experience. With correct categorization, visitors will be able to quickly get to the information they are looking for.
With an ever-expanding ecommerce business, you’ll find it increasingly difficult to manage the taxonomy of your website yourself. This is exactly where we step in. With our ecommerce taxonomy development services, SunTec India facilitates your customers to discover products in a natural and instinctive manner, allowing meaningful search results based on keyword searches, a variety of selection criteria, categorization techniques and category crossovers, site menus, associated items and accessories, etc. We can help you build your taxonomy right from the scratch.
The taxonomy specialists at SunTec India work closely with your eCommerce product data management teams to meticulously analyze the behavior of your prospects and customers, who search for your products over the web.
We collect the information on the keywords your users key-in to reach you, the vocabulary they use, and the product grouping and arrangement they expect, etc. We, accordingly organize your eCommerce store to make it easier for your customers to buy items.
At SunTec India, you get access to eCommerce experts with diverse technical expertise. We specialize in intuitive eCommerce categorization and build hierarchy structures that facilitate a smooth transition and exceptional navigation for the users.
Our eCommerce taxonomy development services prop your web store to produce accurate results in response to a query. It also ensures a faster, more connected shopping experience that leads to faster conversions and higher sales.
Here’s what our product data management experts can do for your eCommerce store.
We create categories that cover an appropriate number of subcategories while ensuring that it doesn’t get too bulky. It facilitates audience convenience without confusing them. It also helps a user find their target products quickly.
Every taxonomy structure that our specialists build is highly influenced by your target customer behavior and user profile. We study your audiences, use their preferred key phrases, vocabulary, etc., and mimic their searching patterns to create a navigational path that will most likely turn visitors into buyers.
With a taxonomy system that responds to every individual user query with a certain level of precision, we work towards enhancing your web store’s search engine ranking, visibility, and overall digital presence.
Allow us to streamline the structure and categorization of your product data and optimize your online store's taxonomy. To learn more about our services, please get in touch with us.