eCommerce Product Data Normalization

Ensure the integrity of your eCommerce data with accurate normalization!

A critical component in effectively maintaining eCommerce store data, normalizing product data helps you get data in the right format and data items in precise fields, coupled with standardized and consistent category attribute values. SunTec India specializes in normalizing eCommerce data from multiple sources, adhering to defined requirements, and ensuring correct alignment and definitions.

Without systematic implementation of suitable attribute values, inconsistent data significantly diminishes the accuracy of majority of data processing activities, critically impacting the functions of your eCommerce website, like faceted search results, cross-selling /up-selling prompts, and product comparison, etc. De-normalized data also misinforms the scope and size of the product databases, with complex levels of internal duplication.

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Bespoke Normalization Procedures at SunTec India

For large eCommerce stores that usually stock hundreds of identical products with marginal differences in product attribute – structured, normalized attributes become indispensable for faceted product navigation. To normalize the key fields in eCommerce product data, SunTec India has devised systematic procedures that can be personalized to the specific requirements of individual clients. We meticulously construct a meaningful taxonomy, define a list of "navigation attributes", and subsequently normalize and populate values (taking inputs from manufacturer source materials, if required) for all items in the category.

De-normalization in the Event of eCommerce Data Migration

When online retail data is migrated to some other format or platform, the data often gets de-normalized in the process of migration, usually to the extent that the file appears corrupt. Fixed field files with incorrect field types and/or layout is among the most common reasons for eCommerce database de-normalization.

Besides, eCommerce product data normalization services, SunTec India also undertakes eCommerce data migration projects, helping you build up and relocate your historical data sources, and successively – normalize it.