Amazon SEO Services
Dominate Search Results Through Strategic On-Page and Off-Page Optimization
Amazon SEO has evolved—keyword stuffing and basic listing optimization no longer work. With the Amazon A10 algorithm update, ranking now depends on buyer intent, content relevance, overall engagement (click-through rates), and external traffic, not just keywords. At SunTec India, we help brands refine their Amazon SEO strategy to align with the latest algorithm updates and gain a competitive edge in the marketplace.
Our Amazon SEO services move beyond basic listing optimization, which is focused primarily on on-page elements like titles and images. Instead, we follow a holistic Amazon SEO strategy that optimizes both on-page and off-page elements to improve search visibility, increase click-through rates, and boost conversions. By driving qualified traffic from Google and other social platforms directly to your Amazon listings, we strengthen your indexing and rankings under the A10 algorithm.
Trusted Amazon SEO Company with Industry Recognitions and Certifications
ISO 9001:2015 Quality Management System
ISO 27001:2022 Information Security Management System
Amazon SEO Agency Driving More Conversions through Intent-Based Discovery
We optimize your listings to improve discovery across Amazon's ecosystem and AI search engines, maximizing organic reach, product visibility, and conversions.
Amazon Search
Dominate Amazon's A10 algorithm with advanced SEO strategies that improve your organic rankings and drive more qualified traffic.
- Amazon store and listing optimization in accordance with the A10 algorithm
- Category-specific keyword targeting
- Seasonal and trending keyword integration
- Cross-ASIN keyword mapping
- Listing performance tracking
AI Search Engines
Optimize your Amazon listings for AI-powered search experiences, including Alexa, ChatGPT Shopping, and emerging AI commerce platforms.
- Voice search optimization
- Schema markup implementation for structured product data
- Product description enhancement and keyword optimization
- High-quality media and UGC (user-generated content) addition
- Natural language processing and optimization for conversational queries
Drive Incremental Sales with Holistic Amazon SEO Services
Amazon's A10 search algorithm considers multiple ranking factors, such as high-intent content, mobile optimization, cross-listing relevance, and on-page and off-page elements. Through comprehensive Amazon store SEO, we optimize every signal that influences your search visibility.
Amazon Keyword Research
Keyword stuffing is no longer effective on Amazon. Our Amazon keyword research approach focuses on identifying high-intent phrases that match buyer behavior, leveraging competitor research, Amazon search term reports, and keyword research tools.
- Advanced mapping of primary and long-tail keywords (incorporating AI Rufus suggestions for refined targeting)
- Intent mapping and prioritization of high-intent vs discovery keywords across titles, bullets, A+ content, and image alt tags
- Amazon backend keyword optimization
- Competitor keyword analysis and identification of top-performing search terms through reverse ASIN lookup
Amazon Account Audit
Hidden account issues can suppress your rankings for months. Through a comprehensive account audit, our Amazon SEO company identifies critical issues that kill organic visibility and reinstates suppressed listings for long-term profitability.
- Complete account health assessment and policy compliance review
- Duplicate ASIN identification and parent/child issues identification
- Product category management and optimization recommendations
- Backend field hygiene audit (EAN/UPC, search terms, and product metadata)
Competitor Research
We analyze the strategies of top performers in your niche to understand what they’re doing well and identify opportunities for Amazon search rank improvement. Beyond reverse ASIN keyword research, our competitive intelligence services include:
- Top-ranking competitor benchmarking (ASINs, pricing, images, content strategy)
- Category-level keyword share analysis and gap identification
- Competitor organic rank movement tracking and trend analysis
- External traffic source analysis for top competitors (e.g., social media, influencer mentions, ads)
Amazon Customer Review Management
Effectively managing your reviews protects brand reputation and supports a strong organic ranking on Amazon. As part of our Amazon SEO services, we manage customer reviews to maintain positive social proof.
- Continuous review monitoring for prompt issue resolution
- Effective negative review management to prevent potential customer dissatisfaction
- Customer sentiment analysis for feedback integration and improvement
- Q&A section monitoring to ensure product-related inquiries are addressed quickly
A+ Content and Product Description Optimization
A+ content and well-structured product descriptions establish trust, influence rankings, and boost engagement. Our team creates product descriptions and A+ content that comply with Amazon’s guidelines, communicate brand value, and reduce friction in the path to purchase.
- SEO-optimized A+ modules: Comparison charts, lifestyle banners, feature blocks
- Premium A+ recommendations, including video and interactive modules (like hotspot images, full-screen width layouts)
- Product title, bullets, and descriptions optimization with high-intent keywords
- Conversion-focused content structure (benefit → proof → CTA)
Product Images & Videos Optimization
Poor visuals kill click-through rates and conversions on Amazon. Through product image editing and video optimization, we ensure your listings remain visually appealing, driving more traffic and conversions across all devices.
- Main image optimization (white background, 85%+ fill, alt tags optimization, image resizing, compliance check)
- Lifestyle and infographic images highlighting key features and benefits
- Zoom-ready 3D product models for enhanced user experience
- Product videos optimization (fast-loading, mobile-friendly videos demonstrating features, benefits, and usage).
Amazon Conversion Rate Optimization
High rankings mean nothing without conversions. We provide conversion rate optimization services to identify sales bottlenecks and optimize every element of your listing, maximizing click-through rates and conversions on Amazon.
- A/B testing of product titles, descriptions (length and format), feature highlights, and product images
- Optimizing pricing and promotions by analyzing competitor price trends, Buy Box metrics
- Heatmap analysis to pinpoint shopper drop-off points and sections needing improvement within listings
- Integrating trust signals (badges, product guarantees, and prominent return policies) at key points in the shopper journey to overcome purchase hesitation
Voice Search Optimization for Alexa
With more users relying on voice search, optimizing your Amazon store for Alexa helps boost brand visibility and organic traffic. We optimize your store’s content for conversational queries that drive direct purchases.
- Conversational, natural language phrases research for voice search queries
- Long-tail question-based keyword targeting in content for Amazon voice search optimization
- Optimizing listings for local keywords like “near me” searches
- Schema markup and mobile optimization to make listings voice-search ready and eligible for featured content
Amazon SEO Services for Different Selling or Business Models
Every Amazon business model requires unique SEO strategies. Our Amazon SEO consultants tailor optimization approaches to different seller types, driving measurable outcomes for specific business models.
Private Label Sellers
Private label sellers struggle to differentiate themselves in competitive categories while establishing brand credibility from scratch. Our Amazon SEO consultants address this by implementing a progressive keyword strategy. We start with targeting underserved long-tail queries where your brand can dominate, then gradually build search equity through strategic content that positions your products as category leaders.
Wholesale Seller/Reseller
Wholesale sellers often struggle to gain visibility and differentiate their products on Amazon, as identical SKUs are offered by multiple vendors at competing prices. Our Amazon SEO company conducts portfolio-level keyword optimization, catalog audits, and strategic pricing adjustments, ensuring each product is competitively positioned, fully compliant, and backed by optimized backend keywords for sustained discoverability and sales performance.
First Party (1P) Vendors
Even though Amazon controls 1P listings, we help vendors boost visibility and conversions by targeting relevant, long-tail keywords in the backend, adding A+ content and high-quality visuals, and ensuring that products are listed under appropriate product categories. We also optimize structured data while maintaining compliance with Amazon’s vendor ecosystem.
Our Amazon SEO Workflow
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Amazon Store Audit
We conduct a detailed analysis of your Amazon store, listings, and competitors to identify growth opportunities and SEO gaps.
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Customized SEO Strategy Creation
Our experts create a tailored Amazon SEO strategy focusing on keyword targeting, content optimization, and multi-channel visibility.
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NDA & Project Kickoff
After signing the NDA, we initiate the project with clear milestones and direct collaboration with your team.
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Reporting & Continuous Improvement
We provide monthly reports to showcase the impact of our Amazon SEO services and provide ongoing optimization recommendations.
Industry-leading Tools for Data-Driven Optimization on Amazon
Success on Amazon requires the right tools and data insights. Our Amazon SEO experts leverage both Amazon's proprietary and industry-leading third-party solutions for keyword research, competitive intelligence, and reporting.
| Purpose | Tools |
|---|---|
| Purpose: Keyword and Competitor Research |
Tools: 
AI Rufus 
AMZScout 
Helium10 
Ahrefs 
Semrush 
Product Opportunity Explorer 
Jungle Scout 
AMZ.One 
Viral Launch 
SellerApp |
| Purpose: Analytics and Reporting |
Tools: 
Amazon Brand Analytics 
DataHawk 
Amazon Seller Central Reports |
| Purpose: Review and Reputation Management |
Tools: 
FeedbackWhiz 
FeedbackFive |
| Purpose: Price Tracking |
Tools: 
Keepa 
AMZTracker 
Amazon’s Automate Pricing Tool |
What Makes Us the Leading Amazon SEO Company?
With over 25 years of domain expertise, scalable workflows, and Amazon SPN partner recognition, we are the trusted provider of Amazon SEO services. We have a team of Amazon SEO specialists (each with over 7+ years of experience) to improve store rankings and organic traffic.
Some of our key differentiators are:
95% Client Retention Rate
We work closely with each client to understand their unique goals, ensuring that our Amazon SEO strategies align with their long-term business objectives. Our client-centric approach has earned us lasting partnerships and a high retention rate.
ISO-Certified Data Security and Compliance
At SunTec India, your data privacy and security are paramount. As an ISO 27001 certified organization for data security, we adhere to strict NDAs and implement protocols like end-to-end encryption, secure firewalls, VPN usage, and role-based access for IP protection.
Dedicated Account Managers
We assign a dedicated account manager who serves as your primary point of contact, keeping you informed about the project’s progress and ensuring that all your needs are addressed promptly. They also arrange regular meetings to answer your queries or concerns.
Regular Reporting
We provide regular comprehensive reports (in your preferred format) that provide actionable insights into campaign performance. Whether it’s traffic growth, ranking improvements, or keyword optimization, we keep you informed every step of the way, ensuring you see measurable results with our Amazon SEO services.
Flexible Pricing Models
We understand that each business is unique, which is why we offer flexible engagement models to suit various needs and budgets. Whether you’re a startup or an established brand, our engagement models are designed to align with your project goals and resources, providing the best value for your investment.
Proven Track Record of Success
Over the years, our Amazon SEO company has helped thousands of brands achieve measurable results. Here is the real-world impact of our Amazon SEO services:
500+ Successful Amazon SEO Campaigns
$70Mn+ Sales Generated
30-40% Increased Marketing ROI
20-30% Average Organic Traffic Increase
Want to Achieve Similar Results?
Amazon SEO Services: FAQs
1. Can Amazon SEO help with issues like Buy Box suppression or account suspensions?
While Amazon SEO primarily focuses on organic visibility and ranking, optimizing listings and improving conversion metrics can also support Buy Box eligibility; however, account suspensions require separate compliance interventions.
2. Does Amazon SEO include optimizing Sponsored Ads and PPC?
Our Amazon marketplace SEO services focus on improving organic ranking; however, we align SEO keyword strategies with PPC campaigns to create synergy and reduce overall ad spend. We also provide Amazon PPC management services to optimize your ad campaigns for reduced ACoS and increased RoAS by leveraging data-driven insights and smart bidding optimization techniques.
3. Can you enhance organic rankings for products in highly saturated or restricted categories?
Yes, we specialize in helping products in highly saturated or restricted Amazon categories gain visibility. Our Amazon SEO strategy goes beyond just keyword optimization; we focus on niche targeting and long-tail keywords that have less competition, ensuring products can rank effectively. We also optimize A+ content, enhance product images, and leverage external traffic sources (e.g., social media and Google) to build authority and increase conversion rates. Additionally, our Amazon SEO consultants monitor seasonal trends and competitor strategies to identify optimization opportunities and consistently improve your ranking.
4. What role does Amazon backend keyword optimization play, and how do you manage keyword stuffing risks?
Amazon backend search term optimization ensures that your listings are discoverable for a broader range of relevant search queries. By strategically incorporating high-intent, long-tail keywords into the backend search terms, we help Amazon's search algorithm correctly categorize and index your products. To avoid keyword stuffing, we prioritize backend search terms based on their intent and search relevance. Our team also cleans and de-duplicates backend terms to avoid stuffing.
5. How do you handle listing suppression or de-indexing issues during SEO optimization?
We proactively monitor listing compliance and conduct regular technical audits to identify and address the causes of suppression or de-indexing. Our Amazon SEO specialists ensure that any listing improvements (such as keyword optimization or content updates) we make do not trigger suppression or de-indexing issues. By working closely with Amazon’s guidelines and addressing issues such as incorrect categorization, missing information, or policy violations, we ensure your listings remain fully indexed and compliant for long-term visibility.
David Patterson, Amazon Seller.