Google Analytics 4 (GA4) Consulting Services

Power Smarter Business Decisions with a Fully Configured GA4 Setup - We Handle Implementation, Event Tracking, and Reporting

GA4 Experts Driving Business Intelligence Through Accurate Setup and Reporting

Google Analytics 4 is built for flexible, cross-platform tracking, but default configurations aren’t enough.

Why? Because basic GA4 property setups by Google often lack customization and key elements, including eCommerce tracking, custom events, audience creation, and cross-domain tracking. Manual configuration of tags, triggers, and variables is required in Google Tag Manager for advanced GA4 setups.

As Google Analytics experts, we excel in customizing the GA4 setup for your business goals. Our GA4 consulting services ensure that:

  • Key tracking events and conversion setup are properly configured in GA4 via Google Tag Manager.
  • Custom reporting and dashboards are built to reflect real business KPIs.
  • Google Ads, CRMs, and data warehouses (BigQuery, Power BI, etc.) are seamlessly integrated to support GA4 cross-domain tracking.
  • Advanced tagging (server-side tagging, dataLayer pushes) is correctly implemented for improved data accuracy, security, and performance.

Whether you have a complex sales funnel or a multi-domain setup, we provide the precision that default GA4 setups lack.

Core Components of Our GA4 Consulting and Setup Services

As experienced Google Analytics Consultants, we help you implement an optimized tracking setup and reporting structure that drives data-driven decisions and growth. Our Google Analytics 4 services include:

Seamlessly migrate from other analytics platforms (such as Adobe Analytics) to GA4 with zero downtime and no data loss. We ensure a smooth transition by:

  • Auditing the existing analytics setup to identify key events, conversions, and custom dimensions for migration.
  • Mapping existing tracking events and goals to GA4’s event-based model for continuity.
  • Validating data accuracy post-migration to ensure reliable reporting and insights.
  • Providing dedicated post-migration support to address any setup issues.

Before configuring or optimizing your GA4 setup, it’s essential to audit existing analytics properties to identify data gaps, inaccuracies, or misconfigurations. Our GA4 audit services include:

  • Clear recommendations on how to structure your GA4 properties, including user and event tracking.
  • A new GA4 property setup and configuration of data streams for web and app.
  • Setting up Google Signals and user ID tracking for cross-device insights.
  • Assessing custom dimensions, metrics, and parameters to capture business-relevant data.

Our Google Analytics consultants create targeted audience segments in GA4 to enhance personalization and marketing campaign performance. Apart from creating custom audiences based on user behavior, demographics, and events, our GA4 experts assist with:

  • Setting up predictive audiences using GA4’s machine learning capabilities.
  • Creating remarketing audiences for Google Ads integration.
  • Segmenting users by purchase intent, engagement, or conversion likelihood.
  • Tracking macro and micro conversions to understand user behavior and engagement patterns.

Gain a comprehensive view of your outreach efforts with our GA4 integration services. We ensure seamless integration with your existing marketing stack and business tools for unified reporting and attribution.

  • Google Ads integration with conversion import, audience sharing, and attribution modeling.
  • Google Tag Manager configuration for centralized tag management and advanced tracking.
  • CRM integration setup, including Salesforce, HubSpot, and custom database connections.
  • Social media pixel integration with Facebook (Meta), LinkedIn, and other advertising platforms.

GA4 Custom Event Tracking Services

We focus on capturing the specific interactions that matter most to your business, ensuring you seamlessly track user journeys from websites to mobile apps. Our GA4 custom event tracking services include:

  • Designing and implementing custom events for specific actions (e.g., form submissions, button clicks, video views) in GA4 via Google Tag Manager.
  • Setting up event-based conversions for accurate goal tracking.
  • Configuring custom parameters and dimensions for granular event data collection
  • Testing event triggers and verifying the accuracy of collected data.

GA4 Troubleshooting Services

GA4 setup issues or misconfiguration can lead to inaccurate insights and lost opportunities. Our GA4 troubleshooting services help you quickly identify and resolve configuration errors, ensuring your analytics are accurate and reliable. Our Google Analytics consultants:

  • Diagnose and resolve data collection and tracking issues in GA4 properties.
  • Fix event duplication, missing events, and incorrect parameter values.
  • Address discrepancies between GA4 and other analytics tools or UA data.
  • Fix conversion attribution problems, including first-click, last-click, and multi-touch attribution.

GA4 Lead Generation Tracking Services

We configure GA4 to track lead quality, source attribution, and conversion funnel performance for optimized lead generation. As a part of our GA4 lead generation tracking services, we take care of:

  • GA4 tag implementation to set up lead-specific events (e.g., form submissions, sign-ups) via Google Tag Manager.
  • Lead form tracking setup with source attribution and lead quality scoring.
  • GA4 integration with CRM systems to track lead progression through sales funnels.
  • Tracking user engagement metrics like scroll depth, time-on-site, video interactions, and other key behaviors to understand how leads engage with your content.

GA4 Funnel and Conversion Setup Services

Strategic conversion funnel configuration is crucial for identifying precisely where prospects drop off and how to optimize each stage. Our Google Analytics experts design and track conversion funnels to maximize your business outcomes. They excel in:

  • Multi-step conversion funnel creation (for product, form, or lead generation steps) with stage-specific tracking and cart abandonment analysis.
  • Custom conversion event setup for business-specific goals and micro-conversions.
  • Checkout process optimization with cart abandonment tracking and payment method analysis.
  • A/B testing integration for funnel optimization and conversion rate improvement.

GA4 Reporting Dashboard Setup Services

We ensure that you get actionable, easy-to-read reports that reflect your most important KPIs and metrics through a GA4 customized dashboard setup. Along with setting up GA4 Explorations and custom reports, our GA4 reporting dashboard setup services include:

  • Real-time reporting setup for continuous monitoring of marketing campaigns and user behavior.
  • Integration with Google Data Studio or Looker Studio for advanced reporting and data visualization.
  • Automated report scheduling and alert setup for performance monitoring and anomaly detection.
  • Customizable filters and segments for granular insights into customer actions and trends.

GA4 eCommerce Tracking Services

We track your online store's performance through a comprehensive GA4 eCommerce tracking setup. Our Google Analytics experts configure advanced tracking to identify product performance, customer behavior, and opportunities for revenue optimization. We excel in:

  • Setting up enhanced eCommerce tracking for product views, add-to-cart actions, and purchases through GA4 datalayer implementation.
  • Creating custom events for Shopify, WooCommerce, Magento, or custom platforms.
  • Configuring event parameters to track revenue, coupon usage, shipping, and payment methods at each checkout stage.
  • Reporting on key eCommerce metrics such as conversion rate, average order value (AOV), and revenue trends.

Our GA4 Agency Optimizes Analytics for Every Business Need

We specialize in configuring GA4 for eCommerce, SaaS, and lead-generation businesses. With us, you get a clean, well-structured GA4 setup to gain complete clarity and control over your digital performance.

GA4 Setup for eCommerce Websites (Shopify, WooCommerce, Magento, BigCommerce, etc.)

  • Providing full-funnel visibility from product impression to purchase through GA4 eCommerce setup
  • Monitoring product performance, user drop-offs & revenue trends by analyzing key metrics such as product page views, bounce rate, abandoned cart rate, conversion rate, and RoAS

GA4 Setup for Lead-Generation Websites (WordPress, Webflow, custom PHP, SaaS platforms, etc.)

  • Implementing GA4 event tracking to understand lead sources, track interactions, and identify the most effective channels for conversions
  • Set up tracking for key actions such as form submissions, CTA clicks, bookings, or live chat interactions, providing deeper insight into lead quality and behavior

Process Our Google Analytics Consultants Follow for Seamless GA4 Setup

Initial Consulting and Goal Mapping

Our Google Analytics 4 Consultants understand your business objectives, target audience, and KPIs to ensure that the GA4 setup aligns with your specific goals.

Audit Existing Setup & Define KPIs

A thorough audit helps us identify gaps, inconsistencies, and areas for improvement. We then define key metrics (engagement rate, conversion rate, churn rate, etc.) to track in GA4.

Configuration, Testing, & Deployment

We configure GA4 properties, create custom events, and integrate tracking across platforms. Rigorous testing ensures the setup works as intended, with seamless data sharing, before deployment.

Reporting and Ongoing Optimization

We set up custom reporting dashboards to provide detailed insights and regularly monitor and optimize GA4 to ensure that analytics align with your evolving business or marketing strategies.

Harness GA4’s Predictive Analytics—Track Key Metrics Like Customer Lifetime Value and Purchase Probability to Act on Future Opportunities

Why Businesses Trust Our GA4 Agency to Optimize Their Analytics?

In the last few years, we've successfully migrated over 200+ businesses (from simple eCommerce websites to complex SaaS platforms with multi-channel attribution needs) from other analytics platforms to GA4. Here is why leading businesses partner with us for Google Analytics 4 consulting services:

GA4-certified experts with years of tracking & analytics experience

Our Google Analytics experts hold GA4-specific certification, with over 5 years of experience in complex multi-platform tracking implementations. They stay up-to-date with the latest GA4 features and best practices for seamless setup, configuration, and optimization.

Data-driven setup for growth-focused businesses

We configure GA4 in accordance with your business goals and growth objectives. Our GA4 consultants focus on revenue-impacting metrics rather than vanity KPIs, ensuring you track what matters most—from user engagement and conversion rates to customer lifetime value (CLV) and average order value (AOV).

Full QA testing, audits & documentation provided

We use GA4 DebugView for real-time event validation, alongside end-to-end testing across Google Tag Manager, dataLayer pushes, browser dev tools, and network requests to ensure complete tracking accuracy in live environments.

Ongoing support for reports, funnels, and analysis

Post-launch, we provide monthly performance audits, custom report optimization, conversion funnel analysis, and strategic recommendations on new features implementation. Our ongoing support ensures that your reports and funnels are continuously optimized for actionable insights.

Flexible engagement models

Choose from project-based or monthly pricing models according to your project requirements and budget. We understand that each business has unique needs and thus our flexible pricing packages are designed to support businesses of all sizes (from startups to enterprises), ensuring seamless scalability.

Timezone flexibility

Working across different time zones is not a problem for our GA4 agency. Through timezone flexibility, we ensure quick turnaround times and prompt query resolution. Whether you’re in the US, UK, Europe, or Asia, we can work around your schedule for seamless collaboration.

Ready to Analyze the Data That Matters The Most?

Get Professional GA4 Setup and Configuration Support From Us!

GA4 Services: FAQs

We implement GA4's consent mode, which allows data collection to continue even when users decline cookies by using cookieless measurement and behavioral modeling. We also configure IP anonymization, data retention settings, and user deletion capabilities to ensure full GDPR compliance.

Google's automatic migration creates a basic property structure but lacks custom event configuration, proper goal setup, enhanced ecommerce tracking, and audience definitions. Our GA4 configuration services include strategic event architecture, custom conversion tracking, and business-specific KPI alignment that automatic migration doesn't provide.

Yes. We audit your current GTM configuration, optimize trigger logic for GA4 events, and implement enhanced measurement features. This includes consolidating redundant tags, improving page load performance, and ensuring proper event parameter mapping for GA4's data structure.

We configure GA4 properties to support cross-platform tracking by setting up unified data streams, aligning user IDs, and ensuring consistent event taxonomy across web and app environments. This enables you to view the full customer journey across devices in a single property.

Absolutely. Many GA4 setups created during the initial migration were rushed or incomplete. Our Google Analytics 4 agency audits your existing property, identifies data quality issues, fixes misconfigured events, and re-architects the setup to match your business goals and ensure long-term scalability.

Yes. We can configure GA4's Enhanced Consent Mode v2 to ensure compliant data collection while maintaining measurement accuracy. This includes setting up consent signals for analytics_storage and ad_storage, implementing cookieless measurement when users decline cookies, and configuring behavioral modeling to fill data gaps. We also integrate with popular consent management platforms like OneTrust, Cookiebot, and custom consent banners to automatically adjust GA4 tracking based on user preferences.

Client Speak
After struggling with GA4 for months, our team finally decided to take professional assistance. Initially, we were skeptical about hiring Google Analytics consultants, but the ROI has been clear. SunTec India didn’t just configure things and leave; they took the time to explain the data, set up custom reports, and make sure everything was aligned with our business goals. We finally feel like we’re using GA4 the right way.

Lisa Wang, VP of Marketing, FinTech Solutions

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