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Data Cleansing and Enrichment Services

Your business processes and marketing campaigns largely depend on clean, consistent and up-to-date data. To avoid returned mails, increase conversions and build brand reputation, leverage SunTec's data cleansing services, as part of which we clean, de-duplicate, standardize, normalize, verify and validate data against reliable sources of information. We ensure that your databases - part and material files, product catalog files, item information, etc., - are current, accurate and complete.

Data Cleansing Services at SunTec

While you may choose to use a data scrubbing tool to examine flaws and clean the databases, such tools may not deliver satisfactory results. Also, as the issues involved in data cleansing, formatting, converting and preparing for upload are time consuming and exacting, it makes sense to outsource select components of the project to an established firm with extensive experience in data cleansing. This is where SunTec comes in!

We manually check the records, clean and update them at regular intervals, regardless of the volume and complexity of the project. Catering to diverse industry verticals including retail, insurance, banking, marketing, transportation and telecommunication, we efficiently manage and cleanse customer records to make sure that they are error-free, meaningful, appropriately formatted and current.

Our data cleansing process fixes invalid email addresses, dialing codes, zip codes, postal addresses, etc., to enable you approach the target market, boost marketing efforts and boost ROI.

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As part of our Data Cleansing and Enrichment Services, we:

Filter records

To help you manage relevant data and communicate with your prospects efficiently, our team of professionals manually check your customer, company, business and other records, remove irrelevant, obsolete and outdated data and ensure that the information is valid.

Remove typos, spelling errors

Our professionals manually proofread the records and correct typographical mistakes, grammatical variations, punctuation and spelling errors.

Complete missing entries

We identify missing records and add relevant information, thus making sure that your database is complete. For an instance, adding missing postal codes, dialing codes, email ids, etc.

Cleanse mailing lists

We cleanse your existing mailing lists to help you target your prospects and increase profit margins.

Normalize database

You customer records are checked, normalized and re-formatted, as per your requirements. For example: Pennsylvania, PA are written as PA throughout in a database.

Standardize database

All the attributes in a database are standardized for uniformity, ensuing that the information is clean and consistent across the enterprise.

Verify and Validate Data

Once the data is cleansed, we verify and validate the information against all the reliable sources, ensuring that it is authentic.

De-duplicate entries

We remove duplicate data from your records, thus helping you save storage space.

On the completion of the project, we provide you the file in a suitable digital format such as JPEG, MS WORD, MS EXCEL, PDF, etc.

Discuss Your Project With Us

If you have a question or would like to know how we can help you, please contact us at or submit a business query online.

"We used SunTec recently and were very impressed with their work. The results were very accurate data in a short timeframe. The staff were professional and thorough. We will not hesitate to use SunTec again for future work, and would recommend them to other companies with similar requirements." Adrian Dick, CallPlus Ltd., New Zealand