SEO Services

Website Analysis

The first step is to analyze your entire website on the basis of professionally laid out criterion such as URL's depth, individual page ranking, search engine saturation, back link strength etc.

• Keyword Analysis – It includes indentifying the key search terms on the basis of inventory, relevance, and competition, through which people search for your products or services. Keywords can potentially drive traffic to your site. We help you with:
• Keyword Competition Analysis
• Keyword Density Analysis
• and Keyword Prominence Analysis

• Page Ranking Analyis – We evaluate each of your webpage to see how it fares on Google, Yahoo, Bing, MSN etc. and also let you know how it has performed in the recent past. The page rank depends a lot on the number of back or inbound links connected to a site and the reputation of those back links.

• Checking Meta Tags, HTML Codes and Broken Links – Meta tags, proper HTML codes and well-connected links are vital for a positive conversion ratio to a site.

It is a must to have keyword-rich and most relevant meta tags for a website. On the other hand nothing is more repulsive than badly displayed webpages and broken links. As major search engines don't properly index/catalog sites with errors in HTML codes, our SEO experts quicky identify such mistakes and ensure that your site is listed on search engines.

• Evaluation of Website Content: Having good and relevant content on a website ensures decent ranking on search engines. We conduct:
• Content and Description Analyis
• Content Relevancy Analyis
• and Content-Keyword Density Analysis

• Audit URLs and provide recommendations for the same: A short and the most obvious URLs is the best URL. If a user is able to identify the content of a page with its URL then you've done a great job! It is always beneficial to have keyword-rich URLs.

On Page Optmization

Our teams will regularly monitor the ranks and performance of your site and sugget changes in case there's a fall in page rank.

• Title & Anchor Optimization Title tags identify the company and its business. Hence, we provide the most relevant title tags, short and descriptive enough to identify and rank your business for a certain keywords. An ideal title tag shouldn't range beyond 60-65 characters.

• Description Meta Tags Optmization A site's meta description contains brief description about the areas the site is focussing on. Keeping it slighly keyword-rich and USP-oriented helps in getting some advantage in Google algorithms, however, too much keyword stuffing is also not recommended. Meta tags shouldn't range beyond 250 characters.

• Graphic or Image Optimization Image optimization is very crucial for people dealing in eCommerce or having elaborate product catalogs. It is important to have appropriate ALT tags for a web crawler to identify the images.

• Optimizing Site Directory Structure and Navigation We help you develop effective strategies for building effective site structure. Home page of every domain recieves more weigtage than the internal pages, hence, it is very important to include a list of practice areas on the home page.
• We optimize your site's home page and remove excessive graphics, flash and video components from the same
• Create sitemap and link the same with appropriate pages
• Help you choose better navigation schemes

• Existing Content Optimization: We optimize the existing content as in a way that it is suitalbe to search engines as well as your readers. This includes moderately populating the content with good keywords and modifying the language to make it more readable.

• Incorporate XML Sitemaps Develop/suggest appropraite sitemaps for search engine spiders to gather information about the website.

• HTML Code Correction
• Broken Link Correction
• Internal Linking Structure Modification
• Apply Optimized Robots.txt
• Apply 301 Redirection
• Apply W3C validation on Website
• Create and Update Google and Yahoo Site Map

Off Page Optmization / Link Building

Off-page optimization includes all the techniques to manage your site on external resources (such as bookmarking sites, blogs, common forums, discussion boards and social networking sites) and creating a network to increase your website's pupularity on the same.
SunTec's off-page optimization techniques are designed to drive quality inbound links from relevant sites with appropriate anchor tags and keywords-rich content. Our off-page optimization techniques involve the following:

• Online Directory Submission Submitting your website's link to relevant business directories, under most-relevant categories. This helps a lot with pulling focussed and genuine web traffic leads to your site.
• Press Release & Article Submission Our SEO experts are capable of writing fresh and theme-based articles and press releases for your company. Visitors to these articles get to know about your authority and prominence in the concerned field.
• Social Bookmarking on sites like Delicious, Stumblupon etc.
• Social Networking Platforms like FaceBook, Twitter, LinkedIn etc. have huge potential of attracting masses and associating them to your brand. This leads to so much of brand awarness and reinforcement.
• Blogging Blogs are an informal medium of associating with your set of target audiene.
• Link Forming/Building Link building is a process of getting a large number of links that point to your website from other websites which have a very high page rank or relate to the theme of your website.
• Postings on Business Forum & Message Board