With Product Attribute Standardization, SunTec Helps eTailer Maintain Data Consistency, Improve Coordination and Save Up To $100k
Our client deals in consumer electronics in a variety of categories such as TV, Video, Portable Audio & Headphones, Kitchen Automation & Home Surveillance, Telephones, Batteries & Power Accessories, etc. Besides a brick-and-mortar showroom, the client has been running an eCommerce store since last 6 years. Our client has a comprehensive catalog of more than one lakh products.
The consumer electronic eTailer with a catalog of over one lakh products required accurate and standardized product attribution that enables optimal merchandising across the eStore and ensures correct product descriptions, prices, discounts and promotional offers. The client wanted us to convert the data in a predefined format, ensuring that the attributes are standardized throughout to scale volume growth.
The project involved sorting products in correct category, assigning accurate attribute to each product and ensuring that the product data is standardized, thus helping the client maintain high-quality, consistent data, reduce product time to market and optimize processes including order processing, management and fulfillment.
Maintaining approximately 120,000 products through accurate categorization and data attribution had a number of challenges that led to inconsistencies in the database, and delayed time to market.
- In many cases, products were assigned to the "General" product type and default pre-set attributes, while in many others the attribute field was not even enabled.
- The quality of product data limited merchandising initiatives for instance guided/faceted navigation (filtering by color or price range, etc.)
- In cases of custom product attributes, there were wide discrepancies, primarily along taxonomy terms, list of colors, and other textual options, bringing in results with incorrect descriptions, images, prices, and promotions, etc. Even similar products were assigned non-similar attributes/ values.