Amazon Marketing Cloud Consulting
Still Making Decisions Based on Surface-Level Metrics? It’s Time to Change That!
For most brands, the bottleneck isn't access to Amazon Marketing Cloud—it's expertise. AMC requires SQL expertise, technical infrastructure, and deep knowledge of Amazon's data architecture. While the insights are there, extracting them demands having a competent data team or spending weeks learning query languages.
Amazon Marketing Cloud advertising solutions give you visibility into the complete customer journey: how shoppers discover your products, what touchpoints drive conversions, and which ad combinations actually generate sales across DSP, Sponsored Ads, and every other channel. What you need is a partner who can translate AMC's complexity into actionable insights that actually improve your advertising performance. That’s where our Amazon Marketing Cloud solutions come in.
With our Amazon Marketing Cloud experts, you get:
Campaign performance insights & advertising transparency that go deeper than any native Amazon dashboard
Cross-channel visibility showing how DSP and Sponsored Ads work together
Automated queries running 24/7 in the background
Pre-built audience segments and industry-standard visualizations
Real insights that inform actual optimization decisions—not just more metrics
Consultation to optimize campaigns, refine audiences, and allocate budgets effectively
Is Your Amazon Marketing Cloud Strategy Actually Working? (Probably Not)
Take this 60-second diagnostic:
Check all that apply to your current AMC situation:
- We have AMC access, but rarely use it (or don't use it at all)
- We don't have anyone on our team who knows SQL
- We're making budget decisions based primarily on Amazon's native reporting
- We hired a data person, but they don't understand Amazon advertising
- We can't easily prove the value of upper-funnel or mid-funnel campaigns
- Our clients/stakeholders ask questions we can't answer with current data
- We're using an AMC tool, but still feel like we're missing critical insights
- We have no idea which campaigns are actually driving our conversions
- We're spending time manually pulling reports instead of optimizing campaigns
- We can't connect AMC insights to actual campaign changes
If you checked 3 or more boxes, your AMC problem is costing you serious money.
Unlock Advanced Advertising Insights with Our Amazon Marketing Cloud Analytics Services
AMC Implementation & Setup
Amazon Marketing Cloud isn’t plug-and-play—without proper setup, the data remains fragmented and unusable. As your Amazon Marketing Cloud consulting partner, we configure AMC so your Sponsored Ads, DSP, and retail signals flow into one structured environment, making insights accurate and actionable.
- Provision AMC environment with correct account setup, permissions, and security controls
- Connect data sources, including Sponsored Ads, DSP, and retail/traffic data streams
- Integrate pipelines into your BI tools or data warehouse for real-time analysis
- Run validation tests with sample queries to confirm reporting accuracy before campaign insights go live
Custom Query Development & Analytics
Amazon Marketing Cloud’s raw data is powerful but requires technical skill to unlock. We design and run custom queries that answer real business questions—whether it’s measuring incremental sales, understanding shopper paths, or isolating ad overlap. Our query frameworks transform SQL complexity into repeatable, insight-rich outputs your team can act on.
- Develop custom SQL queries mapped to your KPIs and campaign objectives
- Analyze shopper paths-to-purchase to uncover touchpoints driving conversions
- Create queries for cross-channel performance analysis
- Identify ad overlap across Sponsored Ads and DSP to eliminate wasted spend
- Build reusable query libraries for recurring insights and faster reporting cycles
Audience Creation & Activation
AMC enables the creation of highly targeted audiences based on actual shopper behavior. We design and activate these segments so your ads reach the right customers—whether it’s high-value repeat buyers or first-time prospects. By syncing audiences directly into DSP and Sponsored Ads, we turn insights into immediate action.
- Define custom audience segments (e.g., cart abandoners, repeat purchasers, high-LTV shoppers)
- Activate AMC-built audiences directly in DSP, Sponsored Ads, and Sponsored Brands campaigns
- Test overlap and exclusions to minimize wasted impressions and improve efficiency
- Develop remarketing audiences for cart abandoners, product viewers, and lapsed customers
- Refresh and optimize segments continuously to match evolving customer behavior
Dashboards & Visualization / Reporting
Amazon Marketing Cloud data is only valuable if it’s easy to interpret. As a part of Amazon Marketing Cloud solutions for agencies, we transform raw outputs into streamlined dashboards that highlight what matters most—campaign ROI, shopper journeys, and cross-channel performance. These reports are tailored for decision-makers, giving both brands and agencies clear, shareable insights without data overload.
- Build custom dashboards with metrics that matter to your business
- Automate scheduled reports with filters by ASIN, campaign, or audience
- Create real-time performance tracking across all advertising channels
- Integrate AMC data with Amazon Ads Console for unified visibility
- White-label dashboards for agencies to deliver to clients
Media Mix & Attribution Modeling
Our Amazon Marketing Cloud services for agencies & brands help to see how each ad type and channel works together across the funnel. Our attribution models and lift studies identify where your spend drives incremental results and where budget should be reallocated.
- Create multi-touch attribution models across DSP, Sponsored Ads, and other channels
- Conduct incrementality testing to measure the true lift from each ad type
- Provide budget allocation recommendations based on funnel stage and performance
- Run scenario modeling to optimize cross-channel spend and maximize overall campaign effectiveness
Ongoing Optimization & Insights
We go beyond delivering reports—our Amazon Marketing Cloud analytics services provide actionable insights and strategic guidance to help you make informed decisions. Through weekly strategy sessions, we translate AMC data into clear optimization recommendations. This includes budget reallocations, audience refinements, and campaign adjustments.
- Conduct monthly insights reviews to assess performance and identify growth opportunities
- Refine queries and audience segments to stay aligned with changing business priorities
- Benchmark against competitors to ensure your campaigns remain competitive
- Provide strategic recommendations tied directly to business KPIs and objectives
What Your Native Reports Aren't Telling You vs. How Our Amazon Marketing Cloud Analytics Services Help
| What You're Currently Seeing | What Our Amazon Marketing Cloud Services Reveal |
|---|---|
| This campaign looks profitable, so let's scale it | Full customer journey analysis across all touchpoints |
| Gut feelings about which ad types work together | Multi-touch attribution showing true campaign value |
| Monthly reports that show results but not why | Custom audience segments built from actual behavior |
| Campaign performance in isolation, not as a system | Path-to-purchase data revealing what actually drives sales |
| No visibility into how many times a customer saw your ads before converting | Cross-channel performance showing how DSP, Sponsored Ads, and external media work together |
| Can't prove if upper-funnel DSP spend actually impacts bottom-funnel sales | Assisted conversion tracking that credits campaigns for their real impact |
| Zero insight into which campaigns assist conversions vs. claim them | True new-to-brand insights showing which campaigns acquire vs. which harvest |
| New-to-brand metrics that don't show the full acquisition path | Audience overlap analysis preventing wasted spend on over-targeted customers |
| No understanding of audience overlap across campaigns | Sequential touchpoint mapping (video → display → search → purchase) |
| Can't see if customers discovered you through video, then converted via search | Budget optimization showing exactly where your next dollar should go |
How We Work: Our Engagement Process
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Initial Audit & Project Alignment
For new users, we audit your data infrastructure and define priority use cases. For existing Amazon Marketing Cloud users, we review your current setup and identify gaps in execution or insights. This phase also includes signing NDAs, assigning your dedicated project manager, and establishing clear success metrics.
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Kickoff & Strategic Planning
Based on our assessment, we create a custom implementation roadmap prioritizing immediate wins and long-term objectives. Technical access is granted, and we define approval workflows to ensure smooth execution.
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Implementation & Delivery
Our team executes against the roadmap with regular progress updates and collaborative refinement. We build your custom queries, audiences, dashboards, and attribution models. Weekly sync calls ensure transparency, address blockers, and incorporate feedback to optimize deliverables as we go.
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Ongoing Optimization & Support
As a part of Amazon Marketing Cloud services, you'll have dedicated support through your preferred communication channel with proactive advertising data monitoring for anomalies and opportunities. As your business evolves, we continuously refine audiences, queries, and strategies to maximize ROI.
Transforming AMC Data with AI-Driven Intelligence
Amazon Marketing Cloud provides powerful data—but extracting actionable insights requires manual analysis, reactive adjustments, and assumptions about what's working.
We don’t just visualize AMC data—we use AI to interpret, predict, and optimize it. Our team uses AI to uncover patterns in shopper behavior, forecast campaign performance, and recommend the best actions in real time. This means faster insights, smarter audience targeting, and more efficient budget use across DSP and Sponsored Ads. With AI enhancing every stage—from data analysis to activation—we help brands move from reactive adjustments to proactive, results-driven advertising.
We utilize Amazon Marketing Cloud’s built-in AI and machine learning capabilities to:
- Enhance customer segmentation and audience creation by identifying and clustering shoppers based on real-time behavioral and transactional data—revealing high-value segments and new growth opportunities.
- Forecast campaign outcomes using predictive models that guide smarter budget allocation and investment decisions.
- Detect anomalies automatically, such as sudden CPC changes or audience fatigue, enabling proactive performance management.
- Model multi-touch attribution paths to understand the true impact of each channel and touchpoint across the shopper journey.
- Correlate creative performance with conversions, revealing which visuals, formats, and messages drive the strongest results.
- Enhance query accuracy and reporting efficiency, enabling faster insights and reducing manual data processing effort.
Why Choose Us as Your Amazon Marketing Cloud Consulting Partner?
With our team of Amazon experts who deeply understand the platform, we offer unmatched insights and strategies for navigating Amazon Marketing Cloud. As your trusted partner for Amazon Marketing Cloud consulting, we bring extensive experience across all forms of Amazon PPC and DSP, allowing us to leverage the full power of the platform to boost your campaign performance.
25+ years of eCommerce experience
A proven track record in growing and scaling online businesses across various industries.
ISO 27001 certified for data security
Ensuring your data is protected at every stage with enterprise-grade security practices
Amazon SPN Approved & Ads Partner
As an authorized partner, you can trust us for our expertise in maximizing your Amazon advertising ROI.
Flexible engagement models
Choose the engagement style that best fits your business needs, from consulting to full-service management.
Aligned with your timezone
Seamless communication with teams working in your timezone for faster turnarounds and easier collaboration.
Category experts
Specialized teams with in-depth knowledge of your industry, ensuring tailored strategies for your specific market needs.
Join Leading Brands Winning with Amazon Marketing Cloud
To get started or book your free consultation with our Amazon Marketing Cloud experts, write to us at info@suntecindia.com.
Amazon Marketing Cloud Solutions: Frequently Asked Questions
1. What is Amazon Marketing Cloud (AMC), and who needs it?
Amazon Marketing Cloud (AMC) is Amazon's analytics platform that reveals the complete customer journey—showing how many times shoppers saw your ads before buying, which campaigns work together, and where your budget makes the biggest impact. It's essential for brands spending $50K+ monthly on Amazon ads, agencies managing multiple clients, and advertisers running both DSP and Sponsored Ads who want to move beyond last-click attribution. To access AMC, you typically need an active Amazon DSP account with campaigns running in the last 28 days, or access through an approved Amazon Ads Partner (like us). Our Amazon Marketing Cloud experts can help you navigate the application process and get set up, even if you don't currently have AMC access.
2. How does Amazon Marketing Cloud agency support work for businesses managing multiple clients?
Our Amazon Marketing Cloud solutions for agencies include:
- Multi-instance management across all your client accounts
- White-label reporting templates you can customize with your branding
- Shared query libraries you can deploy across similar client categories
- Agency account team support for technical questions and strategy
- Client-ready presentation materials for reporting and upsells
We act as an extension of your team, allowing you to offer enterprise-level AMC capabilities without hiring specialized staff.
3. How does Amazon Marketing Cloud improve cross-channel advertising?
Amazon Marketing Cloud for agencies and brands provides visibility into how DSP, Sponsored Ads, and other Amazon channels work together across the customer journey. You can identify the most effective touchpoints, measure how your upper-funnel ads assist conversions, and determine which ads drive actual sales. With AMC, you move from surface-level data to a deeper understanding of how each ad type and channel contributes to your success.
4. How long does it take to set up Amazon Marketing Cloud?
The setup process typically takes 1–2 weeks, depending on the complexity of your data infrastructure and the specific goals of your campaigns. Our Amazon Marketing Cloud managed services handle all aspects of the setup, including data integration, pipeline creation, and query development, ensuring that AMC is ready to deliver actionable insights as soon as possible.
5. Can you help with data integration from other platforms besides Amazon?
Yes, we offer comprehensive data integration services. In addition to connecting your Amazon data, we can integrate insights from other advertising platforms, retail data, CRM systems, and third-party analytics tools into AMC for a holistic view of your marketing performance.
6. How do SQL queries work in Amazon Marketing Cloud, and why are they important?
SQL queries allow you to pull exactly the data you need from Amazon Marketing Cloud (AMC), such as campaign performance or ASIN-specific metrics. With customized queries, you can track your results by ad campaign, product, or audience, making your data actionable without needing a dedicated data team.
- Customize queries by ASIN, campaign, or other key metrics
- No need for technical expertise—we handle the SQL queries for you
- Automate data pulls to get real-time insights with minimal effort
- Easily track performance across campaigns, products, and audiences
