As an eCommerce business owner, you cannot deny the effectiveness of running ad campaigns for grabbing a shopper’s attention on global search engines like Google. Invariably, you will need a professional for managing different types of ad campaigns. First impressions suggest that any digital marketer who specializes in online shopping ads management will be able to handle your Google Product Listing Ad too. However, this couldn’t be further away from the truth!
Google Product Listing Ad [PLA] or Google Shopping Ad is different from conventional Google Search ads [earlier called AdWords]. Referred to as Googles Ads, the latter refers to detailed, textual ads. PLAs work differently, providing highly visual advertising content. They work via a data-driven product feed that comes from your eCommerce store.
Google Shopping ads too show up on a Google search result page but unlike conventional Google Search ads, PLAs are high on images and product information, empowering shoppers with more contextual data. They grab a spot above Google Search ads which underlines their importance, as they feature in the most important space on the search results page, just below the search query box.
While other types of online advertising campaigns are heavily dependent on the choice of keywords, PLAs are also conscious of the product headline [rather than a plain product title], stock status, choice of product snapshots, and elements like discounted rates. Product listing ads are fueled by the product copy [content], buying options, images, and prices.
Right from choosing a product category, handpicking web store items, preparing impactful product images, and landing page optimization is all a part of managing Google Shopping Ads, beyond the realm of standard PPC management. If you are serious about maximizing your Return on Ad Spend [ROAS], trust our team of Google Shopping Management Experts.
As a fully scaled Google Shopping Management Agency we offer a dedicated setup where our resource will be responsible for setting up, reporting for, and managing your Product Listing Ads campaign. At all times, you will be in absolute control of your ad expenditure along with maximum clarity about the campaign’s performance.
Our service structure includes:
Every ad campaign is not directed at boosting immediate sales. As a web store owner, you might want to push a particular type of inventory just to create a bit of buzz that familiarizes shoppers with your brand. Your online sales might be decent, but the increasing ad spend might need a reality check and a quick fix for the problem. Our ad expert will optimize your campaign as per the goals you define. This is not a one-time activity that delivers overnight results. Managing Google Shopping Ads needs consistent work where we will investigate, optimize, and take control of every bit of data that is fed into the ad.
These initial processes are vital to ensure your Google Shopping ads function without any glitches. Our ad expert will accurately upload the product feed into the Google Merchant Center, create a PLA campaign inside your Google AdWords account, create multiple Ad groups based on different product categories of your web store, and then start the bidding process. If you don’t have a Google Merchant Center account, we will create one for you, ensuring it is set up and integrated with AdWords.
Conventional product listing ad management agencies provide one-time efforts in finding the targeted and negative keywords but as a seasoned Google ad management agency, we realize that high-ROI campaigns are set up on constant efforts to groom keywords. Targeted, high-focus keywords can also change over a period and the same set of negative keywords should not be applied to every product category! Our ad management experts will constantly optimize the ad campaign for high-demand, sales-funneling keywords that deserve a higher spend and identify keywords that repeatedly lead to irrelevant ad display that does not bring about any conversions.
The advantages of hiring our Google Shopping management services might not be visible within a day but very quickly, you might realize how much money you were losing due to ineffective campaign structures. ROI often takes a beating when bids and budgets aren’t actively checked and updated. Our ad campaign expert will continuously track this critical data, creating insights along the way that ensures an agile budgeting & bidding pattern:
A well-structured Google Shopping campaign is as good as its product listing ad. The shopping feed needs to be groomed for excellence. Our product listing ad expert will work on the shopping feed, ensuring strategic placement of keywords, descriptive titles, and images that have a lifestyle appeal. Trust our Google shopping management expertise to precisely match targeted keywords with the most relevant products from your web store, boosting the relevance of ad groups.
Our Product Listing Ad management comes with prompt communication and weekly reports. Our Google Shopping experts also try to forecast ad spending trends. You get the freedom of viewing the campaign performance data across parameters like product types, product categories, brands, and seasonal variations. There is plenty of room to brainstorm which product categories can afford passive ad spending and those that need to maintain their visibility even at increased costs.
Get ready to experience unmatched, in-depth, and detailed reporting for Google Shopping Ads:
Some digital marketing agencies provide a common bidding strategy for all types of products, keywords, and web store accounts. Such inefficiency can lead to low-return ad campaigns that make you spend more. As a specialist Google shopping management agency, we cover every aspect of the bidding game to influence more sales and reduce the PPC burden. Our ad bidding specialist invests time in setting up multiple, Single Product Ad Groups. This increases our scope of work as every ad group needs variated keyword selection, but this cuts down ad spending and makes each ad group more likely to show up for a precise range of search terms. Our ad management expert will update you about changes in Google’s algorithms along with testing keywords across test-run ad groups to constantly optimize for overall improvement.
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To set up an appointment with our Google Shopping Management Expert, Email at: firstname.lastname@example.org