Internal Site Search Services

Implement efficient search capabilities in your website for better product/content discovery

Why Does your Website Need Better Product/Content Discovery?

No matter how many products or valuable content your website has, if a consumer or visitor can not locate relevant information, they will leave. Internal site search optimization helps users find what they need quickly, leading to higher satisfaction, more conversions, and repeat visits.

With internal site search services, you can

  • Allow website visitors to easily find pages that match their search intent
  • Improve conversion rates with better product/content discoverability
  • Enhance user experience with highly relevant and precise results
  • Increase time spent on site and reduce bounce rates
  • Optimize user journeys by identifying popular products/content/keywords using search data
  • Encourage visitors to explore more pages with smart recommendations

Deliver Relevant Search Results and Convert Users Faster


Users Spend More Time On-Site if they Find Relevant Information Easily


Conversion Uplift When Users Find What they Need Easily


Increase in Average Order Value (AOV) Due to Improved Product Discovery

Make your Most Important Products/Content Easier to Find with Internal Site Search Services

Intelligent Semantic Site Search

Using natural language processing (NLP) and machine learning (ML), an enhanced site search feature can understand user intent, context, and nuances in language. This helps deliver relevant search results instantly, even for long-term or full-text queries.

Autocomplete & Search as you Type Function

Ensure a faster search experience for users by suggesting related terms while they are typing a query. Suggestions can come up with each typed word or even each keystroke, reducing search time and increasing engagement.

Internal Search Analytics

Monitor how consumers use the search function, the keywords they use, and their behavior on the results page. Use these insights and heatmaps for site search improvement, like identifying zero results queries or underperforming categories.

Faceted Navigation

Provide an intuitive search experience on the results page with a categorized design and multiple filters based on the taxonomy of your products, services, or content. Get support for developing more granular taxonomies to enhance user experience.

Personalized Search Experiences

Make the search experience more personalized for users logged into your website. Create user personas to match their behavior and feed it to the AI for better intent recognition. Utilize this system to recommend relevant content or products and foster customer loyalty.

Automated Recommendation

The AI product discovery engine can be programmed with rules to push high-margin products in relevant search results. Through automated rules, you can also push trending and frequently bought-together products or prioritize specific product lines for a specific season.

Techniques we Use to Manage and Optimize Product Search and Discovery


  • Adjusting the ranking of products/content in search results to promote or demote specific items or pages based on various criteria (e.g., relevance, sales data, marketing strategies)
  • To enhance the visibility and sales of certain products while reducing the prominence of less relevant or overstocked items

Keyword Mapping

  • Associating specific search keywords with relevant pages to improve search accuracy and relevance
  • Ensures that user queries return the most appropriate and targeted results, enhancing the user experience and conversion rates


  • Addressing unauthorized sellers listing products under a legitimate brand's listings or unauthorized parties inserting their own content, such as spam, advertisements, or malicious links, into the website
  • Protects brand integrity and maintains quality and trust


  • Organizing pages into specific, logical categories that align with user expectations and search patterns
  • Improves navigation and searchability, making it easier for customers to find the products/content they are looking for


  • Using synonym mapping to ensure that searches with different terms but the same intent return similar results (e.g., “jeans” and “denim”)
  • To capture a wider range of search queries and improve search result accuracy by accounting for variations in terminology

Facets and Filters

  • Providing options for users to refine search results based on specific attributes/labels (e.g., size, color, price, brand, date, author, topic)
  • Enhances user experience by allowing for more precise searches, leading to quicker discovery of desired pages

Product Redirects

  • Automatically redirecting users from discontinued or outdated pages to the most relevant current pages
  • To ensure users find alternatives easily, reducing frustration and potential loss of sales/inquiries from dead-end searches

Get a Sample Analysis Report of Your Website's Product Search Performance

Request a sample relevancy and precision analysis report with areas of improvement and recommendations from our team.

Website Internal Site Search Solutions: Capabilities we Offer

We provide a comprehensive suite of capabilities designed to optimize search functionality and improve overall site search performance. This includes everything from utilizing search analytics to strategically boost, bury, block, or group products to integrating advanced AI algorithms and personalized search experiences. From eCommerce site search optimization to internal search optimization for help center websites, we can easily cover every unique business requirement.

Keyword Analysis & Product Recommendation Engine

  • Examine user search queries to discover frequently used keywords and phrases on your website
  • Employ tools like Google Keyword Planner, Ahrefs, and SEMrush to discover high-volume, low-competition keywords
  • Analyze purchasing behavior and search patterns to recommend complementary products
  • Implement search auto suggestions for upselling and cross-selling based on user search data

Search Library Updates

  • Regularly update your search dictionary with new terms, phrases, and synonyms to improve search accuracy
  • Analyze user search queries to identify synonyms and variations of keywords commonly used
  • Incorporate industry-specific jargon and trending terms to keep the search library current.
  • Periodically review and remove outdated or irrelevant terms to maintain search efficiency.
  • Monitor search performance metrics to identify and address gaps in the search dictionary

Optimizing Query Performance for Better Search Results

  • Adjust search algorithms to give more weight to popular queries and frequently searched terms
  • Use data-driven insights to identify and boost queries that lead to higher conversions
  • Implement synonym boosting to ensure varied user queries return consistent, relevant results
  • Continuously monitor and refine boosted queries to maintain search effectiveness and accuracy

Conversational Chatbot Development

  • Design conversational chatbots to understand and respond to user queries using natural language processing (NLP) in real-time
  • Enable personalized interactions by using data from user behavior and preferences
  • Implement multi-channel support across website and mobile apps
  • Continuously train and update chatbots to improve their ability to handle diverse queries
  • Use chatbot analytics to identify areas for improvement in user interaction and satisfaction

Expertise and Technologies Required for Developing AI-Powered Site Search

Creating a robust AI-powered site search solution requires combined expertise in search engine optimization (SEO) and various technologies and platforms. At SunTec India, we offer that combination with a dedicated development team, SEO experts, and experience of implementing site search product content discovery engines for several clients.

We offer professionals who are familiar with

  • Keyword research and analysis using tools like Google Keyword Planner, Ahrefs, and SEMrush
  • On-site search optimization of website content, metadata, tags, structured data, and schema markup
  • Technical SEO like website architecture, code, site speed, and mobile-friendliness
  • Libraries such as NLTK, SpaCy, and Transformers
  • Deep learning frameworks like TensorFlow and PyTorch for developing language models
  • Search engine technologies like ElasticSearch and Apache Solr
  • Full-stack technologies like Python, Java, Node.js, React, Angular, or Vue.js
  • UX tools like Adobe XD, Figma, or Sketch
  • Big data platforms like Hadoop and Spark
  • Custom analytics dashboards using Tableau or Power BI
  • Cloud platforms like AWS, Google Cloud, or Azure
  • Cloud services like AWS Elasticsearch Service, Google Cloud Natural Language API, and Azure Cognitive Search

Our Approach to AI-Powered Site Search Optimization

  • requirement analysis


    Identify high-value keywords and analyze user search patterns

  • data source


    Develop or optimize existing taxonomy and product data or website content

  • data transformation


    Develop and refine algorithms to prioritize relevant search results

  • live dashboard


    Implement and optimize the site search function

  • live dashboard


    Regularly update search dictionaries and refine algorithms using data insights

Optimize Internal Search Results for Better Consumer Experience and Conversions

Improve user satisfaction, customer loyalty, and search-to-conversion ratio at once.

Internal Site Search Services: FAQs

Yes, the AI search solution is highly customizable. It can be tailored to match the unique requirements of your business/industry.

Many businesses observe improvements in search relevance and user engagement shortly after implementation. Continuous enhancements are seen over time as the AI system learns and adapts.

Our company enters into non-disclosure agreements with most clients and abides by them (including not using their company logos or brand names without permission). But you can check out our client success stories to explore the type of businesses we work with and the results we have achieved for them.

Our pricing model is flexible, offering fixed-cost, hourly rates, or project-based pricing, depending on your requirements and budget constraints.

Our SLAs include guaranteed response times. The window for responding to low, medium, or critical issues is determined after discussion with each client. Depending on client preferences, this window can vary from thirty minutes to hours/days.

We are an ISO-certified company. We also sign non-disclosure agreements (NDAs) and conduct periodic security reviews to protect sensitive/confidential client data.