At Book Expo America 2014, SunTec Digital, the digital content conversion wing of SunTec India is all set to announce the launch of catalog app for publishers and authors, which will bring their title and brand to life on iOS and Android devices and via its creative interactive features focus on better interactivity with readers.
The app allows the publishers/authors to digitally display their front-list/back list titles in a carousal fashion, besides sharing information and book details with their readers together with excerpts, reviews, preview sample chapter(s), downloadable links, price, eCommerce links to their website, etc. They can also enhance their reader experience by adding audio, video, image galleries, social media sharing, etc., making the content truly stand out.
Reader’s version of this app is also available, which supports the booklovers in exploring, accessing and sorting content the way they want to.
“The launch of our catalog app for publishers and authors is a small but positive step towards helping them connect better with their readers and subsequently expand their reader base and unlock new revenue streams, employing mobile platform which has a huge potential,” said Sugeet Wahal, VP, ePublishing & Content Conversion Division.
Murli Pawar, VP, Technology Division, SunTec India, further corroborated: "Developing an app should not feel like it's an expensive and time consuming thing to do. It’s actually not, provided you find the right partner. Besides, mobility devices these days are unavoidable,” he further added.