Ever since its launch in 2012, Instagram has been a great success. This photo and video sharing social networking app have seen a steady rise in popularity, thanks to its intuitive features. Today a billion people worldwide use Instagram every month. With more than 500 million people accessing Instagram stories every day, you can imagine the reach of this mobile app. Talking of numbers, around 200 million Instagram users visit at least one business profile daily. In less than a decade, the platform has gained an enormous following, no wonder brands pay Instagram influencers between $100 and $2,085 per post.