Amazon Listing Optimization is the process to tune your e-shop and make it rank on the platform’s SERP. This is done to connect your product with its buyers, generating more leads and targeting conversions. Given the amount of competition in products and the traffic of e-shoppers, it’s eminent for a merchant to strategize marketing on Amazon. Also, the other duties involved with the core business process and the complexity of the detailed listing process, makes it tough for vendors. Let’s discuss the common mistakes merchants make and how Amazon listing optimization services can ease-up the job.