Social media plays a crucial role in helping eCommerce sites to establish a strong web presence, drive more traffic and generate leads. Having a well-structured social media strategy in place is essential for growth and development of an eCommerce business. With as many as 93% of customers turning to social media to make informed buying decisions and 90% of these customers trusting the recommendations made by other customers, it can be said that social media is surely gaining popularity, and avoiding it is no longer an option, if you wish to compete and win online.
Begin With the Basics
Any eCommerce website is considered successful only if it has the potential to drive traffic. However attracting potential customers to your website is not as easy as it may seem. Attaining sustained success requires lot more than just tactics. It requires effective social media marketing strategy that takes into consideration:
Setting benchmarks: You must set measurable goals in order to define what success would mean for your eCommerce business. So, be as precise as you can be, and set measurable goals such as:
- The amount of traffic you wish to drive to your website with the help of social media
- Number of followers you want to achieve
- Preferable visitor to conversions ratio
- The type and number of posts you would require for attaining the desired engagement.
- Expected level of audience growth to sales ratio
According to HubSpot’s 2015 social media benchmarks report, organizations pertaining to the eCommerce industry, publish 6.02 posts every week and have 11.4 interactions per post on an average.
Understanding customer’s content requirements: You must have a clear understanding of what your customers want, before you actually begin posting content to meet those needs. Get more insights about what your customers want and monitor customer interactions on social media platforms.
Leverage the power of data: With the help of web analytics you can derive insights about customer behavior, source of social media traffic, content receiving maximum views and much more. This information can be used to publish content at a suitable time so as to receive maximum engagement on each platform. Prior to creating a social media strategy, make sure to look back and review your social media performance history, so as to come up with an effective social media strategy.
Share, do not sell: Agreed, most customers end up purchasing a product after being influenced by some post on any of these social media platforms. However, remember that most customers do not visit a social media platform with the intention of buying a product. Social media marketing is for interacting with your customers and building relationships, selling should never be made the priority. It is always wise to share information that your potential customers would like to know about and eventually building trust before trying to convince them to buy a product.
Track your progress: Merely having a social media strategy won’t be enough, it is important to track your progress and take corrective actions wherever necessary. As trends change, so should your social media strategy.
More in our continuing post: Effective Social Media Marketing Tactics worth Testing for Yourself. If you have any tips or advice, you think our other readers should know about, please share them as a comment to this post.
So before you kick off your networking shoes at the social pool, please make sure that you are aware of the best marketing tactics worth doing today. If you are looking for some help to boost engagement and take your interaction and shares from average to excellent, please write to us at firstname.lastname@example.org and our experts will get back to you shortly!