Category Archives: eCommerce SEO & SEM

Oct 5, 2017

Why you need to Incrementally Move your eCommerce Website to HTTPS

Oct 5, 2017 eCommerce, eCommerce SEO & SEM, SEO/SEM


Google chrome possesses the distinction of being the most widely used browser. Its concord with all digital platforms especially mobile helps it summon a myriad of users. In a recent move, Google announced that Chrome’s latest version 62, to be released this October shall warn users about non-encrypted pages when they land on one or input details. However, as per an estimate 40% of the top 100 internet retailers were yet to switch to HTTPS, as of mid-August 2017.

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May 13, 2016

Social Media Tactics to Drive Traffic to your eCommerce website – Part I

May 13, 2016 eCommerce SEO & SEM

Social media plays a crucial role in helping eCommerce sites to establish a strong web presence, drive more traffic and generate leads. Having a well-structured social media strategy in place is essential for growth and development of an eCommerce business. With as many as 93% of customers turning to social media to make informed buying decisions and 90% of these customers trusting the recommendations made by other customers, it can be said that social media is surely gaining popularity, and avoiding it is no longer an option, if you wish to compete and win online.

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Mar 9, 2016

SEO Best Practices for your eCommerce Store – Part I

Mar 9, 2016 eCommerce SEO & SEM

We all know that Search engine optimization (SEO) can be the real deal breaker for any website and it is even more critical for the success of eCommerce websites, as SEO plays a major role in attracting, converting as well as retaining potential customers. However, performing SEO for eCommerce sites is highly complicated due to the presence of hundreds and thousands of product listings, which require regular updating. This is the reason why following a set of SEO best practices becomes essential in order to make sure that your site always performs at optimum levels.

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