SEO Process

Website Analysis & Evaluation

Benchmarking
Benchmarking is the continuous process of identifying, understanding, and adapting outstanding practices against strong competitors or recognized industry leaders to help your website improve its performance. Benchmarking requires a measurement mechanism so that the performance "gap" can be identified.

Our Benchmarking process shall ensure that we get the right start by various analysis we implement to attain top search engine rankings. During this process your website shall be closely observed and analyzed mainly concentrating on the domain area you specialize.

Competition Analysis
This step involves making a list of your competitors and visiting their website to closely observe and analyze various techniques used by them.

This would help in preparing a strategy to be used to implement various other steps required to attain top rankings and would help your website to maximize its performance in search engines.

Website Study
The next step after Benchmarking and Competition Analysis is to analyze your website as to how closely is it related to these previous analysis. We study the structure of your website and compare the same with that of your competitors to give us an idea of how the optimization process should be.

During the Website Study process, we will also plan and design a layout for your website to make it more search engine friendly.

Extensive Keyword Research

Identify & Defining Keywords
Careful research into keyword phrases is an essential step towards a successful SEO campaign. The question is how do we know what phrases people use when they search for information online? This is where "keyword research" tools come into picture. We use Wordtracker and Overture Suggestion Tool to get the best possible and most frequently used keyword phrases for your website.

These tools allow a user to type in a keyword or keyword phrase and find out how often those phrases are searched for on various search engines and directories. The best part of these tools are that they offer up alternate keyword phrases which are frequently used and you might have missed considering them for your SEO campaign.

Selecting the best suited keywords
After the initial keyword analysis, we will collect all such keywords which we consider will match your business requirements and send you a complete report of the same for your final confirmation on the keywords.

You will then have to select the best keywords in the order of importance and send us the same so that we optimize the pages according to those keywords to attain maximum results.

Website Optimization

Content Analysis
This step would involve reviewing the content of your website (especially the home page). We shall ensure that the content we change will be search engine friendly retaining its original meaning.

HTML Code Refining
HTML Code Refining is a process where we analyze and review the code for all your web pages and simultaneously fix all the errors. During this process we will remove all the unwanted codes considered to be spam. We manually fine tune each web page and remove redundant html codes which are automatically created during the time of design. Image Optimization

Image Optimization is one of the main element in today's SEO process which most of them tend to neglect. From search engine perspective, downloading time is a factor which is now considered in their ranking algorithms. Hence, our SEO's will optimize each image on your website to reduce its size, yet retaining its quality and resolution to ensure that the pages load quickly.

Meta Tags
Developing meta tags is one of the most important and difficult task in the entire SEO process. Based on the ongoing analysis and keywords our SEOs shall form an optimal class of meta tags combining <title>, considered to be the most important tag as far as search engine ranking is concerned, <description> and <keyword>.

This process will continue, where we develop meta tags for each web page on your site concentrating on each product or service that is described on the page, thus covering a wide array of keywords.

Link Building Campaigns

Reciprocal Link Building
The most important aspect in today's search engine ranking algorithm is the advent of link popularity. Search engines are always developing ways to make their results more relevant. In the last couple of years, links have become increasingly more important to the engines because they see links as an endorsement of your site by other website's.

This process will setup the complete link categories, link pages and configure the same with your server so that the pages reside on your server. We then request links from high quality sites (Google Page Rank 4 and greater) which are relevant or complimentary to your website for reciprocal links. This is an ongoing process which involves communication and daily maintenance.

Non-reciprocal Link Building
We place your site's link on all the web-directories related to your business that provide a link without asking for a reciprocal link.

Search Engine Submission

One time paid submission
After we finish our optimization process the next step is to execute the submissions. Our one time paid submissions will ensure that your site is registered in search engines like MSN, HotBot, Altavista, Askjeeves/Teoma, Overture, About, Lycos and AlltheWeb.

To include your site in these search engine we need to pay them an up front half yearly (for some) or yearly charges.

Regular Manual Submission
After we execute our paid submissions, our SEO's shall categorize your website and submit manually each page of your site to various search engines like Google, Altavista (manual submission), AOL and directories like DMOZ (Netscape) etc.

Together with our paid submissions our manual submissions which goes on monthly we will ensure that your website will stay there on the search engine indices consistently.

Monitoring & Maintenance

Fine tune & re-optimization
Your ranking in the search engines will constantly fluctuate for a variety of reasons. New sites are added and dropped from the index. We have to monitor your competition and note the changes which results in a new position for them. The search engines also frequently change their algorithm. The list goes on and on.

Consequently, once you've achieved a high ranking we need to regularly monitor your position and 'tweak' your web pages if necessary. This process ensures that we fine tune your website for constant search engine rankings. We also re-optimize the web pages to meet the present search engine criteria.

Link Building Campaigns

Ranking Reports
After the successful completion of our SEO Campaign, we shall send you the first ranking report which displays your top keywords and the rankings for them on each of the search engines. This ranking report will be sent to you on a monthly basis for no additional cost.

Submission Reports
After we execute our paid submissions and manual submissions, we shall send you a report of the same for your kind reference. These submission reports which depicts the manual submissions of each page of your website will be sent to you on a monthly basis for no additional cost.

Traffic Reports
Apart from the ranking reports and submissions reports we will also be sending you the complete traffic report which depicts various type of results related to the type of visitors arriving your site, number of visitors at each hour, demographic oriented reports, bandwidth report, search engine traffic and much more.